As the Senior Product Designer for Noon One, I led the end-to-end design process to improve Noon’s subscription experience, covering free delivery across key services. My role included user research, wireframing, high-fidelity design in Figma, and testing. Collaborating with product managers and stakeholders, I focused on delivering user-centric, accessible designs that catered to the UAE, KSA, and Egypt markets. This project highlighted strategic optimizations and set a standard for consistent, high-quality user experiences across Noon’s ecosystem.
About Noon One
Noon One is an all-inclusive subscription offering free delivery across Noon services, including Noon, Noon Food, Noon Minutes, and NowNow, providing a seamless, value-driven experience across the UAE, KSA, and Egypt.
My Role
As the Senior Product Designer, I led the design for Noon One, aligning with stakeholders to meet user needs. I created wireframes, conducted research, and developed high-fidelity designs in Figma. Key tasks included A/B testing, design validation, and establishing reusable design libraries to ensure consistency and efficiency.
Design Approach
I focused on:
User-Centric Design: Understanding and prioritizing the needs of a diverse user base across regions.
Accessibility & Optimization: Ensuring a smooth experience for all users.
Collaborative Execution: Reporting to the Design Manager, working closely with the Product Manager, and presenting concepts to stakeholders to gather feedback and iterate effectively.
Outcome
By applying world-class design standards and maintaining a clear, efficient workflow, we achieved an optimized subscription experience that supports both user satisfaction and business goals.
