As a Senior UI/UX Engineer, I have delivered impactful design solutions for top-tier travel websites and internal systems. Leveraging Agile methodologies, user research, and A/B testing, I created intuitive interfaces that enhanced user engagement, aligned with business goals, and improved overall satisfaction. Collaborating with cross-functional teams, I combined strategic thinking and innovative design to achieve measurable success in the travel industry.
About Intrepid
Intrepid Travel is an Australian-based tour operator specializing in small-group adventure travel.
My Role
I provided design solutions for Intrepid’s four main websites, focusing on UX improvements and A/B testing for the main site. Additionally, I led the revamp of the internal Agent Portal, used globally by travel agents to manage bookings, commissions, and tailored tours.
The Problem
The Agent Portal was outdated and underutilized due to poor usability and misaligned features with agent needs. To identify pain points, I conducted video interviews with agents worldwide, gathering region-specific and universal requirements. Insights included the need for better commission tracking and tools for creating customized tours.
Design Approach
Using the Double Diamond framework, I implemented:
User Research & Analysis: Identified key pain points and user goals.
Personas & User Flows: Addressed diverse regional requirements.
Wireframes & Prototypes: Iterated on solutions based on agent feedback.
Usability Testing & Refinement: Ensured the portal met user and business needs.
Outcomes
The redesigned Agent Portal improved:
User Engagement & Customer Satisfaction
Business Alignment: Higher conversion rates and reduced support costs.
Accessibility & Inclusivity
Tools & Methods Used
User research, information architecture, prototyping, Figma, and post-launch monitoring.
